Job Description
Disney Experiences
About the Role & Team
Customer Engagement (CE) is part of the Marketing Center of Excellence within Disney Experiences. We connect consumers to the place where dreams come true through the development of comprehensive, audience-focused, data-driven communication plans across offline, digital, and direct relationship channels.
We are looking for a Senior Planner – CE Strategy, Planning and Integration to join our dynamic team. You will own the planning, forecasted spending, message integration, and execution of paid media and owned channel campaigns for your assigned line of business. You will report to the Senior Manager, CE-Strategy, Planning and Integration. If this sounds like you, we encourage you to apply
You will report to the Senior Manager, Customer Engagement – Strategy, Planning & Integration.
You Will:
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Develop comprehensive, multi-channel paid media and owned channel plans based on marketing, media, and consumer insights.
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Collaborate with Marketing Strategy, Agency, Creative, and Customer Engagement teams to collect campaign inputs, present media strategies, run campaign message distribution, and share performance results and optimizations for campaigns.
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Provide message distribution instructions to Activation partners across channels.
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Track spend and update media budgets and flowcharts for accuracy in planning and activation.
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Prioritize necessary project coordination efforts across internal departments to ensure successful plan launches (including Buying, Creative, Privacy, Platform, and Finance).
You Have:
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Proven experience (preferred minimum of 4 years) with cross-channel media planning and media buying; broadcast, digital, programmatic, or search marketing experience.
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Shown history of partnering and leading diverse, expert teams, partners, or direct reports within a marketing organization or agency.
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A passion for storytelling through creative and modern media platforms and vehicles, with executive-level presentation experience explaining sophisticated media and industry trends.
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Bachelor’s degree in advertising, marketing, or communications, or equivalent work experience.
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Expertise in using Smartsheet or Workfront.
Education
Bachelor’s Degree or equivalent experience
Additional Information
Disney offers a rewards package to help you live your best life. This includes health and savings benefits, educational opportunities, and special extras that only Disney can provide. Learn more about our benefits and perks at https://jobs.disneycareers.com/benefits
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Disability Accommodation for Employment Applications
The Walt Disney Company and its affiliated companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, email Candidate.Accommodations@Disney.com with your request. This email address is not for general employment inquiries or correspondence. We will only respond to those requests that are related to the accessibility of the online application system due to a disability.
The Walt Disney Company is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, or protected veteran status. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories, and be relevant in a rapidly changing world.